https://www.digitalsocialstrategy.org/ Data-Driven Tactics for Modern Marketing Teams en Mon, 19 Oct 2026 16:27:58 GMT https://www.digitalsocialstrategy.org/rebuilding-marketing-attribution-model-multi-touch-roi/ https://www.digitalsocialstrategy.org/rebuilding-marketing-attribution-model-multi-touch-roi/ Most marketing teams are confidently reporting ROI numbers built on a fundamentally flawed foundation. Understanding how conversion credit is assigned — and misassigned — across channels is one of the most consequential decisions a modern marketing organization can make. This guide walks through the mechanics of attribution, exposes the hidden costs of getting it wrong, and offers a structured framework for building a more defensible measurement strategy. Digital Social Strategy Analytics & Measurement Mon, 19 Oct 2026 16:20:54 GMT https://www.digitalsocialstrategy.org/social-commerce-2024-tiktok-instagram-pinterest-strategy/ https://www.digitalsocialstrategy.org/social-commerce-2024-tiktok-instagram-pinterest-strategy/ Social commerce has moved well past the experimental phase — US brands across retail, beauty, home goods, and apparel are generating measurable direct revenue through TikTok Shop, Instagram Checkout, and Pinterest's shoppable ecosystem. This playbook breaks down the platform-specific tactics, audience segmentation approaches, and performance metrics that separate brands converting browsers into buyers from those still chasing likes. Digital Social Strategy Social Media Strategy Mon, 19 Oct 2026 16:20:54 GMT