How much would you pay for a special dinner?

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In the last few years customers became the focus of every company. Providing a good customer experience can be a strong competitive advantage and not satisfying the customers’ demand might even lead to total failure of the company.

Nowadays food is definitely a commodity. Restaurants are everywhere offering different cuisines and prices to meet everyone’s taste preferences and budget. With such a fierce competition one would think it is very hard to find new ways to differentiate or innovate.

However, for those few people who can afford to spend huge amounts of money just to enjoy a special culinary experience, new restaurants emerged, with new value propositions. With prices ranging from 500 euro to 2000 euro per meal some very talented and passionate chefs opened an “ eat with all 5-senses” restaurants.

We all know how much we enjoy a burger or a pizza in a nice restaurant with a nice design right? Apparently, there is more to eating than just…eating. Culinary experts proved that enjoying a meal with all of your senses (hearing, sight, touch, smell, and taste) is quite an experience.

In this article I will talk about two of the chefs who built their businesses on passion and customer care.

Three of the most expensive and creative restaurants in the world are Sublimotion, Ultraviolet and El Somni. All three of them based their businesses on targeting elites with a love for food.

Sublimotion was opened in Ibiza, in 2014 by Michelin-starred chef Paco Roncero. He spent two years developing a multi-sensory culinary experience, which combines music, food, projections and virtual reality. Lights and music change with every course in order to enhance all five senses. Twelve chefs serve the clients and with the light projections, customers are teleported in different environments ( summer, beach, mountains, gardens,etc). Cost of the meal : 1850 euro.

Another innovative restaurant is El Somni, which targets rich art-lovers, opened by Roca brothers. Clients take part in a twelve acts opera while enjoying the meal. Visual arts, light shows, tastes and music increase the experience and transport the diners into the opera universe. Cost: 750 euros.

All this sounds great but would you pay that much for a dinner and a show? I would if I had the money to spare.

 

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Police use of social media – another controversy

Maybe you knew or maybe you never thought about it but police forces are using social media to prevent crime and catch criminals. There are already successful cases solved with the use of social media. This is great right?

First of all, social media is a very powerful tool to interact with the public. By posting on Facebook or Tweeter, police forces build trust and confidence. Furthermore, social media enables law forces to share specifically targeted information quickly, easily and cheaply.

Secondly, social media helps raise engagement with the public by providing the police with a way to connect and build relationships with local communities and “hard to reach” groups. This way citizens can be more motivated to report a crime by sending a simple message.

Lastly, social media enables police officers to monitor suspects in an environment where they feel free to express themselves. Also, they can also take action (such as occupying certain areas) when social network posts relate possible risk situations.

However, social media use by the police force is in a grey area regarding privacy issues. Many police officers create fake accounts on Facebook, some even using beautiful women pictures, in order to befriend suspects or to pose as members of certain communities. A study made by LexisNexis showed that out of 1221 federal, state, and local law enforcement agencies that use social media, more than 80% of the responding officials consider that social media is a powerful tool to combat crime and believe that creating fictive profiles on social media for this activity is ethical. However, this is a clear violation of Facebook policies. Police representatives argue that a fake Facebook profile is like an undercover mission, thus it is just a means to achieve a better good and there are already stories about successful cases that could be closed only by using this approach. Facebook did not comment on the matter but stated that every users should be aware and report fake profiles.

Furthermore,  what about searching to the personal messages? Although Facebook did not publish any documentation on its “crime prevention program”, its use allows certain parties to search through private conversations and sets alerts on certain keywords that predict a possible aggressive behaviour. For example, a child abuser was caught before a meeting with his victim, because the program detected he befriended a 12 year-old and used inappropriate language.Thinking about crime prevention this could be indeed beneficial but can software really detect true intentions out of conversations? People say a lot of things when upset or angry but it’s usually a long way from thoughts to actions. Also, without a proper regulation privacy can be violated for other purposes.

All in all not that great, is it? With the emergence of Internet, privacy concerns continue to rise and sooner rather than later, there should be stricter regulations and policies to protect online-users from privacy violation. This would be ideal, but is it really possible to put limitation on such a giant network? It really is a topic to be thought of.

References:

http://www.police-foundation.org.uk/uploads/catalogerfiles/police-use-of-social-media/Social_media_briefing_FINAL.pdf

http://www.businessinsider.com/police-make-fake-facebook-profiles-to-arrest-people-2013-10?international=true&r=US&IR=T

http://www.nydailynews.com/new-york/new-york-police-dept-issues-rules-social-media-investigations-article-1.1157122

http://www.reuters.com/article/us-usa-internet-predators-idUSBRE86B05G20120712

https://www.accenture.com/cz-en/~/media/Accenture/Conversion-Assets/DotCom/Documents/Global/PDF/Industries_9/Accenture-Are-Police-Forces-Maximizing-Technology-to-Fight-Crime-and-Engage-Citizens.pdf