In the last few years customers became the focus of every company. Providing a good customer experience can be a strong competitive advantage and not satisfying the customers’ demand might even lead to total failure of the company.
Nowadays food is definitely a commodity. Restaurants are everywhere offering different cuisines and prices to meet everyone’s taste preferences and budget. With such a fierce competition one would think it is very hard to find new ways to differentiate or innovate.
However, for those few people who can afford to spend huge amounts of money just to enjoy a special culinary experience, new restaurants emerged, with new value propositions. With prices ranging from 500 euro to 2000 euro per meal some very talented and passionate chefs opened an “ eat with all 5-senses” restaurants.
We all know how much we enjoy a burger or a pizza in a nice restaurant with a nice design right? Apparently, there is more to eating than just…eating. Culinary experts proved that enjoying a meal with all of your senses (hearing, sight, touch, smell, and taste) is quite an experience.
In this article I will talk about two of the chefs who built their businesses on passion and customer care.
Three of the most expensive and creative restaurants in the world are Sublimotion, Ultraviolet and El Somni. All three of them based their businesses on targeting elites with a love for food.
Sublimotion was opened in Ibiza, in 2014 by Michelin-starred chef Paco Roncero. He spent two years developing a multi-sensory culinary experience, which combines music, food, projections and virtual reality. Lights and music change with every course in order to enhance all five senses. Twelve chefs serve the clients and with the light projections, customers are teleported in different environments ( summer, beach, mountains, gardens,etc). Cost of the meal : 1850 euro.
Another innovative restaurant is El Somni, which targets rich art-lovers, opened by Roca brothers. Clients take part in a twelve acts opera while enjoying the meal. Visual arts, light shows, tastes and music increase the experience and transport the diners into the opera universe. Cost: 750 euros.
All this sounds great but would you pay that much for a dinner and a show? I would if I had the money to spare.