Will Facebook dominate LinkedIn?

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LinkedIn may feel threatened, as Facebook is expanding its range of services again. Mark Zuckerberg’s service is trying to deliver the new value to its user by becoming a recruitment platform.

As reported by TechCrunch, Facebook is testing a new option for fanpage administrators. Having that, companies will be able to recruit new employees through their Facebook sites. Facebook wants to incorporate the recruitment mechanism into the Facebook fanpages of companies and show it as a separate item next to the information, photos, etc.

So, how will it work?

The employer will be able to create a form, which will give information on the requirements, salary, and general nature of the employment, while the potential employee will be able to apply directly through the form by submitting the CV and other required documents. The company will receive an application in the form of Facebook message.

Interestingly, an application form will use data that has already been provided to Facebook. So, after the form has been completed once, or we have a well-filled history of education, employment, etc., Facebook will fill the form automatically. This feature will save the user’s time as there will be no need to repeatedly type the same information into many similar forms while applying to multiple companies.

Is this a threat to LinkedIn?

As LinkedIn – the most “professional” social networking – continues to stagnate, waiting for the finalization of the $26 billion worth deal with Microsoft, Facebook introduced the new feature just in time, possibly leaving Microsoft with the overpriced platform.

In recent years LinkedIn has lost on importance. It used to be a highly important service when it came to establishing business relations, however, there are fewer and fewer communities thinking about the service in this way. It is especially evident when it comes to young people, who are just entering the labor market. They often do not use LinkedIn as the service is extremely unfriendly, fossilized, and has nothing to offer to the young generation.

Meanwhile, most of these people have a Facebook account. So, where they will look for a job after Facebook introduces a new functionality to everyone?

Currently, it is not known when Facebook will make the feature available to everyone, but for sure it will happen soon.

I have no doubt that the new functionality will be extremely popular. Potential employees will be offered jobs automatically and the enormous customer base and analytical capabilities of Facebook ensures that the job offerings will be targeted accurately and to a vast number of people. Both employees and employers will benefit from that.

So, is the fall of LinkedIn inevitable? No, not yet. The company can undertake actions to attract and retain users. Linkedin has a brand and is known as a professional network, while Facebook is associated with private networking platform and often the information shared by the users are of private nature, so the risk that employers will know “too much” is immense. However, LinkedIn must be quick.

What do you think about the future of LinkedIn? Do you think that the service is on a hiding to nothing? What about the acquisition by Microsoft?


Microsoft to buy LinkedIn for $26.2B in cash, makes big move into enterprise social media

Facebook threatens LinkedIn with job opening features

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Drones – Industries’ Game Changer

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The emergence and popularization of drones, or the Unmanned Aerial Vehicles (UAV), has brought new opportunities for companies in a vast number of industries. Early adoption of this technology may pay off yielding serious competitive advantage. Companies may use drones to achieve operational efficiencies or reinvent their business models.

Leaders in many industries have already embraced the opportunity that UAVs provide. For example, in the oil industry, companies such as Shell and BP cooperate with Sky Futures, a company that provides drone-based rig and pipeline inspection services. Drones contribute to increased safety level, lower costs, and shorter time of inspections. In the retail industry, Wal-Mart is testing drones in the inventory management. According to Walmart’s Vice President of Last Mile and Emerging Sciences Shekar Natarajan drones can increase efficiency by shortening the time of labor intensive process of stocks checking from a month to one day. Moreover, some time ago, Amazon, the world’s largest online retailer, presented its future drone-based delivery system. Amazon Prime Air, as it is called, is designed to safely deliver packages to customers within 30 minutes. Amazon started testing its service in the UK, however, its worldwide implementation requires regulatory support, which may take some time.

In May 2016, PwC issued a report Clarity from above in which the company estimated the addressable market value of drone-powered solutions in 2016 at over $127bn. This is the value of labor and business services that may potentially be replaced by the broad applications of UAVs for business in the nearest future. The affected industries are diverse and range from agriculture to filmmaking. By implementation of the drone technology into their current processes, companies will be able to create new businesses and operating models.

Drones, thanks to the diverse individual characteristics of industries, will be used in many different ways and for various purposes. For example, the transport industry can use UAVs for e-commerce package delivery, fleet management, spare parts delivery or same-day food delivery. The most relevant features of drones for this industry are their speed, accessibility, and low operating costs compared with the means of transport that require human labor. The next example is the infrastructure management. Railway, energy and oil and gas companies can use drones effectively for investment monitoring, maintenance, and inventory management. Drones may prove to be valuable tools as they are capable of acquiring various data precisely and cost-effectively. What is more, UAVs can replace humans in some hazardous activities, and therefore reduce the number of accidents and increase the overall work safety.

However, there are also factors that may block or make the implementation of drone-powered solutions more troublesome and thus slow down the adoption of drones in the business. The first potential barrier are legal regulations. Business entities need clear and transparent rules on how and where drones can be used and how to ensure the safety of drone operations. Another barrier for the popularization of drones in business are privacy issues linked to these devices. Data collected by drones may contain private or sensitive information. Clear rules on which information can be collected and stored and how the privacy rights can be defended should be introduced. The last obstacle for the popularization of commercial usage of drones is safety. Drone operations have to be supervised and a complex air-traffic management system should be developed in order to eliminate the risk of collisions with other aerial vehicles. Additionally, an auto-fail function, that would prevent the drone from uncontrolled fall to the ground should be included in every UAV.

Drones may bring plentiful of opportunities and benefits to many industries and revolutionize the companies’ operations forever. However, there are also aspects that may make the adoption of drones in the business difficult or even impossible.


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