Microsoft predicts that the search bar will disappear by 2027




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As future business architects or consultants, a disappearance of the search bar would have a major influence on your job and the company you will work for. Questions you would have to ask yourself as soon as you get such jobs would be: How does the role of Search Engine Optimization (SEO) change? How to restructure a company for that future? What will be important instead?

You better already start thinking about this. Microsoft predicts that the search bar will disappear by as soon as 2027. It is fueled by 17 opinions of Microsoft employees, which you can find here:

In 2017 deep learning in information retrieval will already be matured, according to one of their scientists. Over the last years there have been breakthroughs in speech and image recognition and natural language recognition, which already fuels the capabilities of search. But in 2027 it will make for real change. Search will become more “ubiquitous, embedded, and contextually sensitive.” Next to that it will be even more relevant to “current location, content, entities, and activities”, replacing the limited output design of a search bar and website. It is argued that we are seeing the beginnings of that now happening in homes, with devices that answer to spoken queries such as Google Home and Amazon’s Alexa. The capabilities and smartness of those devices will increase along the way adding for example video capabilities and becoming better in their own context at home.


All in all the way we will consume and create information will completely change. What do you think will be the most important technology changes to fuel this transformation? How fast do you think this transformation will happen? How do you think it will impact Search Engine Optimization?

Please comment below with your ideas.



17 for ’17: Microsoft researchers on what to expect in 2017 and 2027


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4 thoughts on “Microsoft predicts that the search bar will disappear by 2027”

  1. Hi Stephan,
    I think this is a very bold prediction. But I have to admit, denying predictions or expectations regarding technology in the future is always a little bit dangerous. Personally I cannot imagine working or studying without a search bar. And even if these embedded technologies evolve over time, one could still need the search bar. Just imagine that, out of the blue, you are interested in what the average temperature on the North Pole is, how would these technologies know? 😉

  2. Hi Stephan,

    I have to say that it is an interesting thought, no search bars and I totally agree with you that the way we consume and create information will completely change. However, I do not the thought that the search will totally disappear. I think search will become more advanced and will become better in predicting what you want. Furthermore, i think it will be much more voice controlled instead typing a question out in a search bar.
    And, as Sam puts, new technologies cannot know a completely random question beforehand, since no data that you wanted this specific question is available.

  3. Dear Stephan, thanks for the interesting read!

    I do have to agree with Sam’s comment, I am still a little bit clueless as to how these technologies would actually know of my random thoughts? If nothing is searched, how is anything found? If nothing is actually searched, how would these machines keep on learning about my search patterns and preferences?

    You mentioned smart devices, that have gone through breakthroughs in speech recognition and image recognition, but aren’t these still handling our search requests when we specifically ask them to? I am very much interested as to how the future process of our personal queries will change in the future, as I have a hard time imaging it any different than to how it is currently. But like Sam says, denying predictions or expectations regarding future technology is always a little risky!

  4. Hi Stephan,
    I imagine this could be very well possible without us even being fully aware of it. If the change is transitional, then we won’t even notice. With the use of Google Chrome most of us have become very reliant on the search bar as it is the door to the internet. But it just as wel evolve into something that’s even more convenient, like speech recognition. I read an interesting article on brain computer interface which completely bypasses speech and touch and lets the computer respond straight to brain impulses. I wonder whether we’ll even be aware of the use of computers.

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