LinkedIn, the biggest professional social media platform
Today the social media platform for professionals, Linkedin, is counting more than 467 million users. It is present in 200 countries and sees the engagement of its users growing, recording an average of 106 million profile views per month.
Since a few years already, Linkedin has attracted the attention of Recruiting Companies who saw the potential residing in the platform early on, understanding how much of a powerful tool it could be for them to adopt Linkedin in their everyday activities.
Outdating recruiting company’s value offer?
Indeed, Linkedin enables workers and job seekers to publish an active and always up to date CV online that Recruiting Companies can freely access. The platform also offers the access to a filter system which allows anyone to sort professionals according to their skills, educational background or working experience. We could therefore assume that recruiting company’s services are now outdated as anyone can use the platform to find the right candidate for a certain position.
However, against what one could think, so far Linkedin did not take any considerable share of recruiting companies’ customer base. By customers, we are here referring to those companies which decided to outsource their human resource activities to a third party, namely the recruiting companies.
Why didn’t that happen yet?
The LinkedIn filter system is not precise enough yet, if a human resource manager decided to look for a marketing specialist, who has a minimum of 5 years working experience, at least a couple of thousands profiles would appear. That is why only recruiting professionals can make sense of big pools of candidates and only then have the know-how of matching the right profile to the right position. Therefore, recruiting companies see this new professional social media platform as a tool with which partnerships could be established instead of seeing it as a direct competitor.
Nonetheless, Linkedin filters are getting more and more precise, and users are getting more and more active, publishing content, following company’s actualities or even inspirational leaders. The day that Linkedin disrupts the recruiting company might not be that far away. Imagine what will happen once Linkedin will come up with smart filters, using AI to reveal the perfect candidate according to its likeliness of fitting a company’s culture, processing its center of interest and the whole range of activities it has taken on the platform.
When such an algorithm is developed, the recruiting power will be at the hand of anyone and it is certain that recruiting companies will start to lose a consequent part of their market shares. However many AI professionals argues that it will take decades before AI learns “common sense” and learns how to detect the actual potential, personality traits and emotions of a candidate.
What is your point of view, will a machine ever be able to perfectly match the right candidate with the right position?